Diamond Technology Solutions (DTS) provides high-end e-commerce solutions for the diamond and jewelry industry. Since the last few years we’ve added many features specific to the jewelry industry, including a very robust product catalog that has more than 70 detailed fields for jewelry items, including fields for diamond, color-stone, pearl and metal details as well as chain & bracelet types and lengths, vendor style numbers, and a lot more.

We will be launching a “Build Your Own Jewelry Website” tool that will allow web designers as well as jewelers to create your own jewelry web site online by following 3 easy steps

• Select Your Domain name – www.yourcompanyname.com
• Select Features Desired - Jewelry Product Catalog, Credit Card Payment, Loose Diamond Search, etc
• Select a Website Design Template

You can purchase the e-commerce jewelry web site online via Credit card or PayPal. The Jewelry Website Design Tool is currently under development with the launch planned in mid-2009.

While E-Commerce Solutions for Diamonds and Jewelry is our forte, we also offer other Web Solutions such as:

Online Marketing – Organic SEO, SEM, Email Marketing, Blog Postings, Press Releases etc. – Running a website without marketing is like opening a new office and not distributing visiting cards. Search Engine Optimization and Search Engine Marketing are the key areas of online marketing that are essential for the success of your jewelry business online.

Web site Maintenance and Updates – Website maintenance service involves more than just server and application maintenance. We need to customize, add and enhance the existing under-lying software on a regular basis.

Content Management System – Our proprietary platforms, Odin and E-Jewel, come with a built-in CMS that allows you to add information pages about your company, educational pages about your products, blog posts and news releases.

Custom Graphic Design and Flash – Look and feel of your home page plays a vital role in creating a first impression. Some jewelry websites are fully designed in Flash with high graphic content giving it a good look and feel. However, Webmasters and SEO experts discourage the use of heavy flash content to enable Search Engines to easily crawl your website. We keep good balance of Flash and other content in order to achieve good balance between look-and-feel and rankings on search engines.

Posted by : Sudhir Rashinkar
Business Development Manager at DTS – Diamond Technology Solutions

Buying Diamonds and Jewelry Online is one of the most popular forms of e-Commerce. According to the 2008 Internet Retailer Top 500 Guide, websites selling Certified Diamonds and Jewelry had their sales grow by an exceptional 36% making it the second fastest growing segments online. Along the lines of e-Commerce, the next trend in technology enabled sales in the Diamond and Jewelry Industry is selling your products using web-applications made for Mobile Phone (m-Commerce).

Mobile Internet is already widely used, and with the advent of 3G technology, it promises to reach out to several more consumers. 3G refers to the third generation of mobile telephony. This technology is intended for Smartphones – multimedia and internet enabled cell phones such as iPhones. Video broadcasting, stock-trading and e-learning are now being made possible with up to 3 Mbps download speed, which is significantly higher than that of 2G technology. In developing countries where the land-based internet infrastructure is relatively poor, people will adopt high speed wireless internet on their cell phone for internet related activities like eCommerce, Online Bill Pay etc.

Posted by : Sudhir Rashinkar
Business Development Manager at DTS – Diamond Technology Solutions

E-Jewel Retail - Jewelry Website Design Screenshots

Diamond Technology Solutions (DTS) designed and developed DiaTree.com and offers customized E-Commerce Solutions for jewelers that allow end-consumers to personalize their jewelry with a unique “Build Your Own Ring” (/Pendant /Earring) feature. The company’s website (http://dtspoint.com) says that its proprietary E-Jewel platform allows standard diamond and jewelry websites to be up-and-running in less than 7 days whereas custom web solutions can be put up within 3 months.

DiaTree.com is a nominee for the TATA NeN Hottest Startup Award and specializes in home-delivery of Solitaire Diamond Jewelry in India. DiaTree.com launched its phone based service in mid-2008 and the E-Commerce website which is currently in Alpha stage (testing) will be launched later this year. DiaTree made its first sale in August 08, that of a 1.51ct Round Brilliant Cut Diamond mounted on a Classic Engagement Setting to a customer based in New York for a price of $13300.

Led by a vision to change the way Diamonds and Jewelry are sold, both companies have taken an innovative approach by developing a robust software platform by partnering with some of the global leaders in the Diamond and Jewelry industry. DTS has helped Diamond manufacturers who intend to sell thousands of Certified Loose Solitaire stones online as well as small Independent Jewelry Retailers who want extend their web-presence to reach out to ‘gen-next’.

Diamond and Jewelry Websites offered on DTS’ E-Jewel platform boast of an Advanced Admin module with Role based Services and Category mappings. Online Inventories can be easily managed using Direct-Link or Import / Export features from Excel.

The flexible User-Interface allows jewelers to change the look of their website during different seasons and special offerings. The Search-Engine friendly platform allows Google and Yahoo to index jewelry items on the website.

Considering the harsh economic environment which has been especially tough on the Diamonds and Jewelry industry, there is a need for companies to take up innovative approaches. DTS is committed to helping Diamond and Jewelry companies to taking up such initiatives by applying its Technological expertise.

For more information on Diamond and Jewelry E-Commerce Website Design by DTS visit http://dtspoint.com.

For business inquiries contact Kashyap Mehta at +91 22 2387 6838 or kmehta[at]dtspoint.com

Oct 2008 – This is the first part of an on-going series of articles focusing on Online Diamond and Jewellery Trading by Indian companies. This article will focus on how selling online can help Diamond companies and their customers.

There are several options available to help Diamond Traders to sell online such as B2B Diamond Portals (IdexOnline, Polygon, RapNet), B2B Trade Portals (TradeKey, Alibaba) and B2C Trade Portals (eBay, Rediff). However, this article will focus on having your own E-Commerce enabled website which has several advantages to using 3^rd party websites.

Future articles will cover several topics including ‘How to adapt your business to the Dot-Com world’, ‘Current Online Ventures by Indian Diamond companies’, ‘Online Jewellery Sales in India’, ‘Using B2B Portals to List your Inventory’ and ‘Aligning Business Processes to go Online’.

Why Sell Online?

The Indian Diamond and Jewellery industry has been relatively slow in adapting to the Dot-Com world. While companies such as Venus Jewels have clearly demonstrated the power of innovation in this space, the opportunities presented by the Internet have been largely untapped by Diamond trading and manufacturing companies in India.

Internet - Undersea Cables

Virtual Office

An E-Commerce enabled website can provide your company with a Virtual Office that has an Automated Sales Force that does order processing, billing and even payment processing. It allows companies to keep a real-time inventory of diamonds and prices that can be dynamically calculated based on updated Rap pricelists.

Advanced Diamond E-Commerce Platforms not only allow Solitaires and Pairs but also allow selling of Parcels / Lots. Smaller and uncertified diamonds draw larger subjectivity into the valuation process making them harder to sell online and are still sold predominantly in brick-and-mortar settings. However, strict in-house grading methods and strong organizational policies, may arguably so, help customers gain confidence in buying diamonds through online methods.

Increased Market Reach

The Internet has allowed businesses to overcome geographical barriers and be accessible to customers in any part of the world. It can help you to reach smaller traders in little towns that may not be able to afford regular trips to buy diamonds from bigger trading centers such as Mumbai, Antwerp and New York. There are also diamond traders and jewellery manufacturers in developing countries in South America and Eastern Europe that do not have access to manufacturers in India.

E-Commerce has opened up new avenues that allow Indian Diamond manufacturers to skip the extra middlemen and reach out directly to diamond traders and jewellery manufacturers in smaller towns and developing countries.

More Customers Driven to Existing Channels

The Internet can help your company’s overall marketing strategy in bringing more customers to existing sales offices. There are several diamond traders who are tech-savvy and familiar with the internet, but are still not comfortable with buying stones online without looking at them personally. Even in such scenarios, your E-Commerce website may help reach out to such customers who can look at your inventory / pricelist online and then schedule an appointment to come in and look at the stones at one of your brick-and-mortar offices.

Enhanced Market Research

Tracking Customers on your website can also provide valuable insight into their preferences, ideas and attitudes. Information about what products customers are spending more time looking at, what customers are buying and not buying can provide more valuable insight than face-to-face interactions. Your E-Commerce website can also provide market research tools through the use of online surveys, chat groups, and discussion forums that can give you a live platform to share information

Improved Customer Service

By offering convenience to your customer of being able to Order from Anywhere – 24 hours a day – 7 days a week, with instant quotations and invoices, will ultimately add value to the company’s offerings and higher levels of customer satisfaction. It may also help in keeping customers informed by sending them inventory updates, allowing them to track their Shipments or sending auto-reminders about their Pending Payments.

Branch Office and Salesman Support

For larger organizations that have offices in several locations around the globe, maintaining and sharing inventory lists between different offices may become a time-consuming and error-prone task. An E-Commerce system is helpful for all Branch offices to keep a common inventory that can be accessed globally. This may also allow Marketing and Sales Executives to prepare Quotations and Invoices while on the move.

Reduced Costs

An E-Commerce Platform provides you with a Virtual Office, which for all practical purposes, is an additional sales office with No Inventory Cost, No Overheads and No Employee Costs. Setting up your own E-Commerce enabled website has now been made simple by readily available software that does not require any additional hardware to be bought. It is however, important that your everyday business practices are realigned to coexist with an E-Commerce Business model where inventory is regularly updated and online inquiries / orders are immediately attended to.

Look for additional articles about Online Diamonds and Jewellery in subsequent editions.

Updates:

Odin v1.0 – Online Diamond Inventory and Sales

E-Jewel Retail v1.0 – Diamonds and Jewelry E-Commerce for Retailers

E-Jewel Wholesale v1.0 – Diamonds and Jewelry E-Commerce for Wholesalers

Coming Soon:

Online Flash Demos of E-Commerce Products