Search Engine Optimization (SEO) is the most cost-effective and longer lasting way to increase your website’s sales. It is the process of optimizing your website to make it easy for search engines such as Google, Bing and Yahoo to find and understand your website so it appears higher up on search results.
For SEO for the diamonds and jewelry industry, there is a good bit of research that goes into identifying social and geographic target market, keyword selection and an overall strategy for content-generation that is based on the product and the brand that your business carries.
Most Search Engines, especially Google, consider a website to be more credible if other relevant websites with quality content have links that lead to it. Apart from this, having links from social media websites also plays a role in higher ranking in a search engine.
To maximize your website search credibility we initiate a strategic link building program, building links back to your site from social media websites and high impact diamond and jewelry partner sites from all over the world.
SEO Setup Plan
Competitor Review & Keyword Analysis
Content And On-Page Optimization
Linking Campaigns To Increase Link Popularity
Locality Specific Marketing
- Setting up Google Local / Google My Business pages
- Auditing citations
- Building citations, review websites like Yelp, yellow page directories, etc.
This kind of marketing ensures that your business has an edge amongst similar businesses in the same locality.
Site Map Creation
With Sitemaps you get:
- Better crawl coverage to help people find more of your web pages.
- Fresher search results.
- A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes.
What Do We Need From You?
- Standard Static Pages – Information about your company and your products that we put on your Home Page, About Us, Manufacturing Processes, etc. is an ABSOLUTE MUST. You must provide at least 2000 words of information content. We will rewrite (if necessary) and optimize it for the keywords that have been selected.
- Keyword Pages – Apart from optimizing the current set of pages, we would also require additional keyword specific pages such as Diamond and Jewelry Education and FAQs to target the above set of keywords. We will create these pages for your website, however, we would like some initial starting points for each content page. This content should be minimum of 2000-3000 words.
- Products uploaded by you must carry a proper description and name that is appropriately using keywords if possible. There will be a separate page generated for each product which will be optimized from our end.
Advantages Of Search Engine Optimization
- SEO in the long term is more cost effective – as time passes, the overall cost reduces. As opposed to SEO, Pay-per-click campaigns (e.g. Google AdWords) have associated recurring costs.
- SEO can last for years. Many sites do well several years after they’ve made the investment in the site with a good SEO. PPC on the other hand disappears the second you stop bidding on results.
- SEO puts the Website owner in the driver’s seat – PPC puts the search engine in the driver’s seat.