Digital Marketing for Jewelry & Diamonds

Starting an E-Commerce venture without marketing, is like throwing a big party and not inviting anyone to it

Digital Marketing is the art and science of selling products and services over digital networks, such as the Internet and mobile.

The art of digital marketing involves finding the right digital marketing mix of strategies that appeal to your target market and will translate into sales.

The science of digital marketing is the research and analysis that goes into both implementing the digital marketing strategies and measuring the success of those strategies. Digital marketing is ROI-driven as various online tools can be used where costs can be determined and results can be evaluated.

The digital platforms and the extent of involvement on them depends on the nature of your business. For example, a B2C Jewelry business will be much more active on social media platforms – such as Facebook, Instagram and Twitter - where it can share offers and new product offerings. While a B2B diamond seller – apart from having some presence on social media – would focus more on businesses being able to find them on search engines such as Google, Yahoo and Bing. This can be achieved via Search Engine Optimization and Paid Ads (SEM). The type of content will also vary as per the nature of business, even on same platforms.


Why go for Digital Marketing

Increased Reach

There are millions of internet users all over the world who could be your potential customers.

ROI Driven

Since results from digital marketing is easily measurable, the data and analytics from your past campaigns help you to better plan your future campaigns.

Decreased Costs

Since results from digital marketing is easily measurable, the data and analytics from your past campaigns help you to better plan your future campaigns.

Customer Driven

Advertising over the internet is far more attractive than the regular way. You can update product, include product reviews, and also maintain a mailing list and keep in touch with the existing customers.

Targeted

Compared to offline marketing, digital marketing can be much more focused on the exact target audience of your business. Your target can be filter through their demographics, interests (e.g. page likes), etc. This means a better conversion rate, thus a better ROI. A lot of people use search engines to look for products that they intend to buy. These are buyers that have already decided on what they want to buy and digital marketing helps you bring them to your website when they search for specific keywords.

Digital Marketing Services Offered


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