Online Paid Advertisements are a major source of leads for many businesses. The most common and lucrative plan for paid ads is the Pay Per Click (PPC) campaign. In this, a business can show its advertisement (textual, image or video ad) on another website and pay to the owner of that website based on the number of times people click on the ad and get redirected to the business’ website. The website on which ads are shown could be of any kind: search engine, social network, blog, etc. PPC campaigns typically involve bidding for ads based on keyword phrases (during searches), conversations, post engagements, etc. relevant to the target market of the business.
An ecommerce website dealing in jewelry would want to bring customers searching for necklaces, wedding rings, bridal collection, etc. depending on the keywords associated with their products. Similarly, a loose diamond business would focus on keywords like polished diamonds, princess diamond, etc. While Search Engine Optimization is a must for any website, Paid Ads help bring customers to your website based on your expectations on their demographics, their searches,
the websites that they visit, etc. Also, Paid Ads show quicker results as opposed to SEO.
Facebook ads can be customized to evoke various actions: you can link them to your Facebook page where customer can browse through your jewelry designs and find more info, or you can redirect customers directly to your website to make a purchase or to contact you, in case of a B2B Diamond business. Other possible actions involve liking your page, calling your store, getting directions to it, etc.