In the past few years, Social Media has grown to become one of the most promising ways to promote your website, product or

service online. Many businesses have flourished through a rigorous yet targeted marketing on social media platforms. It is type of viral marketing technique where word of mouth is created through social networking, bookmarking, video and photo sharing websites.

Diamond Technology Solutions offers social media marketing services geared towards diamond and jewelry businesses. Our industry domain knowledge combined with B2B and B2C online communities that we are part of allow us to offer targeted campaigns specific to your needs.
Social media optimization is the process of enhancing and positioning a website so that its content can grow recognition through social mediums and internet communities like Facebook, Instagram, Twitter, Blogs, forums, and other user-generated content sites as well as improve its naturally occurring organic search rankings. It involves playing a more active role in social media communities by distributing content through the social web via viral marketing promotion and interesting content.

Preparing for Social media marketing:

• Start by deciding on the platforms and the audience we need to target based on the type of jewelry you are offering
• Develop a set of company info-media and links to social media content (jewelry catalogs, product images, videos, articles and press releases)
• Create profiles on social media sites
• Stay active in relevant communities
• Identify and manage influencers and engage them. Build a dialogue to turn them into brand advocates.
• Monitor and engage as appropriate: Offer suggestions, provide feedback and answer specific questions.
• Participate in expert forums like Yahoo! Answers, Quora and LinkedIn Questions & Answers.
• Create and syndicate targeted, original content so the opinion makers and influencers can see it.
• Manage customer relationships and address complaints on social media quickly and effectively

Your Top Social Media Starter Resources are…..

• Facebook
• Instagram
• Pinterest
• Twitter
• YouTube
• LinkedIn
• SnapChat

Instagram and Pinterest have emerged as two great platforms for Jewelry businesses to promote their products.