Starting an E-Commerce venture without marketing, is like throwing a big party and not inviting anyone to it
Digital Marketing is the art and science of selling products and services over digital networks, such as the Internet and mobile.
The art of digital marketing involves finding the right digital marketing mix of strategies that appeal to your target market and will translate into sales.
The science of digital marketing is the research and analysis that goes into both implementing the digital marketing strategies and measuring the success of those strategies. Digital marketing is ROI-driven as various online tools can be used where costs can be determined and results can be evaluated.
The digital platforms and the extent of involvement on them depends on the nature of your business. For example, a B2C Jewelry business will be much more active on social media platforms – such as Facebook, Instagram and Twitter - where it can share offers and new product offerings. While a B2B diamond seller – apart from having some presence on social media – would focus more on businesses being able to find them on search engines such as Google, Yahoo and Bing. This can be achieved via Search Engine Optimization and Paid Ads (SEM). The type of content will also vary as per the nature of business, even on same platforms.